Privacy Policy

1. Introduction

Welcome to Surchips Game. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and share your personal information. This Privacy Policy explains our data practices, including our use of cookies, Google AdSense advertising services, and visitor data collection, in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information you voluntarily provide when you:

• Fill out forms or contact us
• Subscribe to newsletters or marketing communications
• Create an account or make a purchase
• Participate in surveys or promotions

This may include your name, email address, phone number, billing information, and any other details you choose to share.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage data, including:

• IP address
• Browser type and version
• Operating system
• Referring/exit pages
• Pages viewed, time spent, and click activity
• Device information

2.3 Information from Third Parties

We may receive information about you from third-party services, including:

• Google AdSense and Google Analytics
• Social media platforms (when you interact with our content)
• Payment processors

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze site traffic, and serve targeted advertisements.

3.1 What Are Cookies?

Cookies are small text files placed on your device that help us recognize your browser and remember certain information.

3.2 Types of Cookies We Use

Category	Purpose
Strictly Necessary	Essential for site functionality, security, and navigation. Cannot be disabled.
Performance/Analytics	Help us understand how visitors interact with our site (e.g., Google Analytics).
Functional	Remember preferences to improve your experience.
Targeting/Advertising	Deliver relevant ads and measure campaign effectiveness (e.g., Google AdSense).

3.3 Your Cookie Choices

• Consent Mode: Our site supports Google's Consent Mode, which adjusts cookie and data collection behavior based on your consent choices.
• Opt-Out: You can manage cookie preferences through your browser settings or our cookie consent banner. You may also opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.
• CCPA Opt-Out: California residents may opt out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising using the "Do Not Sell or Share My Personal Information" link on our site.

4. Google AdSense and Advertising Services

We use Google AdSense to display advertisements on our website.

4.1 Google Advertising Cookies

Google uses cookies to help serve ads on its partner websites. When a user visits our website, a cookie may be saved to that user's browser.

4.2 Third-Party Advertising

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website. Google's use of the advertising cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

4.3 Your Advertising Choices

• Personalized Ads: You can opt out of personalized advertising by visiting Google Ad Settings.
• Industry Opt-Out: You can also visit www.aboutads.info to opt out of the use of cookies for interest-based advertising by third-party vendors.

4.4 GDPR Compliance

For visitors from the EEA or UK, we obtain explicit consent before setting non-essential cookies and processing personal data for advertising purposes.

4.5 CCPA Compliance

Our Google tags respond to the IAB us_privacy string. If your browser sends a signal indicating you have opted out (e.g., Global Privacy Control), Google will enable restricted data processing.

5. How We Use Your Information

We use your data for the following purposes:

• To provide and maintain our services
• To improve and personalize user experience
• To analyze site usage and trends
• To deliver relevant advertising and marketing
• To communicate with you (updates, promotions, support)
• To comply with legal obligations

6. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA) or UK, we rely on the following legal bases:

• Consent: For marketing communications, non-essential cookies, and certain data processing activities.
• Contractual Necessity: To fulfill orders or provide services you request.
• Legitimate Interest: For analytics, fraud prevention, and improving our services.
• Legal Obligation: To comply with applicable laws and regulations.

7. Data Sharing and Third Parties

We do not sell your personal information to third parties (except as defined under CCPA for advertising purposes). We may share data with:

• Service Providers: Hosting, analytics, payment processing, and email delivery partners.
• Advertising Partners: Google and other ad networks for targeted advertising.
• Legal Authorities: When required by law or to protect our rights.

All third parties are contractually obligated to protect your data and comply with applicable privacy laws.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

• Analytics data: Retained for up to 26 months (Google Analytics default).
• User account data: Retained until account deletion or after a period of inactivity.
• Marketing data: Retained until you unsubscribe or request deletion.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

9.1 For All Users

• Access: Request a copy of your data.
• Correction: Request corrections to inaccurate data.
• Deletion: Request deletion of your data.
• Objection: Object to certain processing activities.
• Data Portability: Receive your data in a structured format.

9.2 For California Residents (CCPA)

• Right to know what personal data we collect, use, and share.
• Right to delete personal data.
• Right to opt out of the sale or sharing of personal information.
• Right to non-discrimination for exercising your rights.

To exercise your rights, contact us at jimmywu1635@gmail.com. We will respond within the timeframes required by law (typically 30 days for GDPR, 45 days for CCPA).

9.3 Do Not Track

We honor "Do Not Track" (DNT) browser signals when required by applicable law. While we do not change our practices in response to DNT signals for all users, California residents may use DNT or Global Privacy Control signals to exercise opt-out rights.

10. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration. These include encryption (TLS), firewalls, access controls, and regular security assessments.

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

11. International Data Transfers

If we transfer your data to countries outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on adequacy decisions where applicable.

12. Children's Privacy

Our website is not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

13. Policy Updates

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting a prominent notice on our website
• Updating the "Last Updated" date at the top of this policy

We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries, you may also contact your local data protection authority.

15. Cookie Settings

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.